Saturday, August 22, 2020

Marketing Strategy of Coca Cola in India free essay sample

India has a GDP of over USD 1. 236 trillion (2009 gauge), the twelfth biggest on the planet (fourth biggest as far as GDP on buying power equality premise of USD 3. 57 trillion) and per capita pay of just USD 1,100 (136th on the planet). In any event, during recessionary time of the most recent two years, economy has been developing at over 7%, second quickest on the planet (after China), that implies its normal salary will twofold inside 10 years. Segment Trends India’s populace remained at 1. 157 billion (July 2010 gauge), developing at a pace of 1. 07% (2010 gauge) with 64. 3% of complete populace representing individuals between age section of 15-64 years and 30. 5% underneath 15 years old. Sex proportion of all out populace stays at 1. 08 guys to one female (2010 gauge). Following are the progressions being seen in the structure of Indian populace and its effect on the organizations focusing on the Indian customers throughout the most recent decade: * Women are expanding turning out to be profession arranged and like to have youngsters at a later stage throughout everyday life. Particularly in urban territories, there has been a propensity to have most extreme a couple of youngsters which brought about guardians spending more per kid (prompting better personal satisfaction and training) and has permitted ladies to remain at work longer (expanding family earnings and empowering the acquisition of work or efficient items). * Alongside a declining number of kids has been a decrease in the normal size of families. The development of little size families has had various showcasing suggestions, extending from an expanded interest for littler units of lodging and littler size yet better nature of attire and staple goods. Social, Cultural and Lifestyle Developments In the most recent decade, India has seen more worldwide impacts than any time in recent memory. Innovation has brought the differing country draw nearer, prompting development of correspondence examples and diminishing the extensions among urban and provincial zones. This social move impactsly affects the Indian work situation. Existing organizations have reclassified their procedures and organizations have understood the significance of understanding the Indian play area top to bottom. Following are the key patterns saw in socio-social condition f India, which give bits of knowledge into new parts of thought and correspondence that to a great extent drive the country today. * The job of ladies in the public arena is changing as people progressively share desires as far as work and family unit duties. For instance, items like prepared arranged dinners will have more extension for development which will ease working ladies of their conventi onal job in getting ready family unit suppers. * Leisure is turning into a greater piece of numerous people’s lives, and organizations have reacted with a wide scope of relaxation related products and enterprises. More noteworthy future is prompting a maturing of populace and a move to an inexorably old culture. Or then again right now with 64% of the populace being in the age of 15-40 years the Indian market is viewed as an adolescent market. Innovation changing existences of Indian Consumers The pace of mechanical change is getting progressively quick in the Indian buyers showcase, permitting new products and ventures to be offered to purchasers (for instance, Internet banking and portable telecoms). New innovation can permit existing items to be made all the more inexpensively, accordingly augmenting the market for such products by empowering costs to be brought down. Along these lines, progressively proficient and ease carriers have permitted new markets for local air travel to create. Standpoint: We have taken a gander at socio-social ramifications of Indian Consumers during the most recent decade. Critically, steps in the correct headings should be taken quickly to profit of the current chance to help monetary development and improve the socio-social scene of India. CASE †1 (MANUFACTURER) Changing Consumer Demand: Coca Cola’s procedure to misuse India’s Rural Markets during a decade ago Coca-Cola’s tasks in India: Coca-Cola, world’s biggest merchant of soda pop thinks since 1886, came back to India in 1993 following a multi year rest, giving another impression to the Indian soda pop market. Coca-Cola has made noteworthy ventures to develop its business in India, including new creation offices, squander water treatment plants, conveyance frameworks, and promoting channels. Coca-Cola India is among India’s top universal speculators, having contributed more than USD 1. 1 billion in India since its entrance in 1993. Choice to investigate Indian Rural markets: During 2002, Coca-Cola came out with a plan to investigate India’s Rural Markets, in a request to build its business volumes and increase by and large piece of the overall industry in the nation. This choice was to be expected, given the enormous size of the undiscovered country showcase in India and with level deals in the urban zones, plainly Coca-Cola would need to move its concentration to the rustic market. In any case, the poor rustic foundation and utilization propensities that are totally different from those of urban individuals were two significant snags to breaking the provincial market for CCI. Due to the sporadic force gracefully most food merchants in provincial regions didn't stock virus drinks. Likewise, individuals in rustic territories had an inclination for conventional cold refreshments, for example, Lassi (Yogurts) and lemon juice. Further, the cost of the drink was likewise a main consideration for the country shopper. Coca-Cola’s Rural Marketing Strategy: Coca-Cola’s provincial advertising system depended on three As Availability, Affordability and Acceptability. The initial An Availability underscored on the accessibility of the item to the client; the second An Affordability concentrated on item evaluating, and the third An Acceptability concentrated on persuading the client to purchase the item. 1) Availability When Coca-Cola entered the country showcase, it concentrated on reinforcing its conveyance organize there. It understood that the brought together dispersion framework utilized by the organization in the urban territories would not be appropriate for rustic regions. In the brought together dissemination framework, the item was shipped straightforwardly from the packaging plants to retailers. 2) Affordability Coca-Cola directed an overview of Indian Rural Markets (in a request to outline its promoting methodology) and came out with a resolution that 300 ml bottles (principally being sold in urban zones) were not well known with provincial and semi-urban inhabitants where two people frequently shared a 300 ml bottle. It was likewise discovered that the cost of Rs 10 (15 pennies) per bottle was viewed as excessively high by country buyers. Therefore, Coca-Cola chose to roll out certain improvements in the size of its jugs and estimating to prevail upon buyers in the rustic market and 200 ml bottles, called ‘Chota Coke’ (little coke) evaluated at Rs 5 (7 pennies). Coca-Cola declared that it would push the 200 ml bottles more in provincial territories, as the rustic market was very cost delicate and was certain that it would expand the pace of utilization in country India (as obvious from the way that provincial deals represented over half of Coca-Cola’s all out deals in 2003). 2) Acceptability The activities of Coca-Cola’s in dissemination and evaluating were upheld by broad showcasing in the broad communications just as through open air publicizing. The organization set up hoardings in towns and painted the name Coca Cola on the mixes of the living arrangements in the towns. Organization had additionally set up impermanent retail outlets and took an interest in fairs and conventional nearby assembling (principally on celebrations) which are significant wellsprings of business action and amusement in provincial India. The Upshot Coca-Cola’s promoting activities were end up being effective, and accordingly, its rustic entrance expanded from 9% in 2001 to 35% in 2003 and 54% in 2009 as Coca-Cola kept on adding more towns to its dissemination arrange in provincial markets. CASE †2 (SERVICE PROVIDER) Changing customer request: Bharatmatrimony. com to tap India’s developing on the web wedding administrations advertise An Overview of the Company: Institution of marriage holds a noteworthy second in the life of an Indian† Mr. Janakiraman, CEO †Bharatmatrimony. com BharatMatrimony. com has developed into a main name in online wedding market inside a decade ago in India. Organization has effectively improved the idea of match making o n the Internet, interfacing a large number of marriage hopefuls across India and World. Organization has been making benefits directly from the earliest starting point (net benefits of USD 3. 6 million out of 2009) and is presently developing at the pace of 300 % per annum. Key Milestones: BharatMatrimony. om has more than 10 million individuals worldwide and been perceived by the Limca Book of Records for having the most elevated number of reported relationships. The site has additionally been granted â€Å"The Best Matrimony Portal† by PC World, a main innovation magazine. Change sought after for marital/coordinate creation administrations from customary methods (marriage departments/intermediaries, paper promotions and family/companion systems) to online administrations: India’s online match making market is worth about USD 20 million by and by, a little part of around USD 500 million spent on conventional wedding administrations. It is evaluated that there are around 450 million individuals in India presently underneath the age of 21 and with more than 300 million individuals assessed to get hitched in the following 30 years in India, marital administrations is a quickly developing business sector in India and online match-production idea is still stays undiscovered and expected to develop at a yearly pace of half to 70% in the coming 5-7 years. Developing entrance of web particularly among youthful Indians: India has one of the most youthful populace pool and the fifth biggest Internet Population on the planet with present figure crossing 40 million online clients, which is assessed to become further in a major manner. Marital sites are progressively

Friday, August 21, 2020

Environmental Science Essay

Despite the fact that endeavoring to partition existing homestead plots and redistribute them might be viewed as appropriate for the reasons for remediating food weakness and country destitution, there exists a lot of debate over such a training because of the issues such redistribution involve. For instance, the redistribution of land would necessitate that the disseminating element single out cases and rights to land at their caution, and such cases can extend from notable, tribal or even from â€Å"ownership of the till. † Land change has met a lot of opposition from even the most ruined quantities of creating nations, and it is hard to endeavor redistribution without stirring up the establishments of property rights. Cultivating communities give a particular bit of leeway to ranchers. Above all else, they give them the chance to go about as a gathering, giving them an aggregate bartering power that they don't have as people and permits them to act as one in taking advantage of market lucky breaks while having the option to oversee hazards together. Essentially, they can use their inclinations better when joined as a center and it is this advantage has carried accomplishment to any semblance of the Ocean Spray Cranberry cultivators and the ranchers of Sunkist. (Peak, 2006; Hieu, 2008) Opening up new land is maybe the most quickly significant methods for expanding the food gracefully for a developing populace, yet this likewise represents a risk with respect to natural effect. The issue with horticulture, particularly the huge scope grain-based modern monoculture which has been created to take care of the vast majority of the world, is that it is to a great extent unreasonable and detrimentally affects soil fruitfulness. In the main portion of the twentieth century, a huge segment of the American Midwest was decreased to abandon because of forceful development of the wheat developing farming. (Keeping an eye on, 2004) As such, what is required isn't the extension of the present modern horticulture, however the advancement of strategies and advances to improve cultivating so yields are better, yet without trading off maintainability. Seeking after openings for work in the city isn't totally great, yet it is an alluring heading towards the improvement of reduced networks and urban thickness. At the point when joined with practices, for example, permaculture, which is the improvement of enduring rural frameworks that take after the frameworks found in normal nature (Holmgren, 2003), minimal networks adequately reduce huge numbers of the earth antagonistic impacts of spread and the inefficiency of forcing separation between food creation, private zoning and urban areas. (Sightline Institute, n. d. ) At last, what is expected to address the necessities of a developing populace in the creating scene isn't the utilization of populace control measures, or a willful call to parsimony, however the establishment of formative arrangements that perceive the requirements and needs of human culture on terms that are simply to creating countries and restorative to created ones. Alex Steffen (2006) takes note of that it isn't right to figure we can talk creating countries out of seeking after their fantasies, and preclude them from securing the material extravagance that residents of created countries underestimate. Consequently, what is vital is splendid green formative approach, established upon the possibility that monetary extravagance proceed without rendering the planet a dreadful no man's land. This would expect support to-support plans, shut circle mechanical frameworks and self-continuing foundation, quite a bit of which is as of now conceivable today. What's to come is as of now here, it’s just not all around dispersed. REFERENCES Gable, C. (2006, October). â€Å"Fields of Power; Farming Co-Ops and the Future of Biodiesel,† Organic Producer. Recovered October 9, 2008 from: http://www. organicproducermag. com/record. cfm? fuseaction=feature. display&feature_id=43 Hieu, T. (2008, July 27) â€Å"Farming centers might be answer to rustic neediness. † Vietnam Business News. Recovered October 9, 2008 from: http://www. vnbusinessnews. com/2008/07/cultivating communities might be-answer-to-rustic. html Manning, R. (2004) Against the Grain: How Agriculture Hijacked Civilization. New York, New York: North Point Press. Holmgren, D. (2003) Permaculture: Principles and Pathways Beyond Sustainability. Hepburn Springs, Victoria, Australia: Holmgren Design Services. Sightline Institute. (n. d. ) â€Å"Build Complete, Compact Communities. † Sightline Institute. Recovered October 8, 2008 from: http://www. sightline. organization/inquire about/sust_toolkit/essentials/great_places Steffen, A. (Ed. ) (2006) Worldchanging: A User’s Guide for the 21st Century. New York: Abrams, Inc.

How to Write Essay Conclusion

How to Write Essay ConclusionWriting an essay on why your choice of candidates is going to affect the outcome of the election and who the right person to vote for is going to be is hard to do. So, if you want to make it easier, you should know how to write essay conclusion.Before even starting to write an essay, it is important to know the basic sentence structure that a student should follow when writing essays. The first thing to do is create a thesis statement. Thesis statement is not to be used just in an academic paper but you can use it in any written work. This is the beginning of the paper that explains where the author came from and what he or she thinks about the topic.The next step is to write the body of the thesis. The body consists of a thesis statement, main idea, summary, and conclusion. The conclusion must be justified and must contain information that goes back and forth between the different sentences.In order to make the conclusion as convincing as possible, it is important to add a two-page summary. Here, the summary should answer the major questions that the reader has about the subject, and it also answers the basic questions that the student has. It is a good idea to give the summary of a chapter title that will make the summary easy to read.The next step in writing the essay is to start to write the main idea. Here, the main idea is the idea that will get you the acceptance of the reader. However, the main idea has to be based on the thesis statement and the summary. The summary is the major part of the paper, it is where you put all the information that you think is necessary in order to prove the point you are trying to make.The next step is to write a paragraph summary of the main idea. The paragraph summary should include the date of the thesis, major information about the thesis, as well as all the information that the summary asks the reader to consider. The paragraph summary must also include the name of the author, his or her ti tle, last name, and the date the thesis was written.The last paragraph is the conclusion. Here, you can summarize the main ideas and conclude with a question. For example, if you were trying to prove that it is a good idea to put alcoholics in jail, you could write the conclusion as 'It's good to keep the sick people away from alcohol'. These are some tips that you can use to help you when writing an essay on how to write essay conclusion.Just remember that you need to include all the information that the writer needs in order to get to the main idea. To make this part easier, it is best to have more than one source for each paragraph of the essay.

Saturday, July 11, 2020

Essay Topics For Business Studies - Should You Choose One?

Essay Topics For Business Studies - Should You Choose One?Business essay topics for students are often debated by those who want to go into the business field. This topic comes up because the demands of these professions have increased and as a result, the interest in it has grown. For many people who think they do not have enough time to devote to writing, it is not surprising that the choices that are available to them tend to be more limited than those from twenty years ago.Business scholars differ widely as to what their topic of choice is. Most are very specific with the subject matter, while others will work on the topic from a broader perspective. The two broad topics of business in general and management of business are the two main areas that people usually think about when they talk about business essays.Those who do not want to have to learn about business generally would like to study business from a wide angle rather than from a business perspective. It is easier to look at things that can be seen and talked about. There are fewer things that one has to memorize and as a result, there is less chance of procrastination.Those who would like to specialize in business and enjoy reading about it and studying it may wish to have in-depth study of both subjects and apply what they have learned to their field. They will probably write from a general level of detail. However, it is important to keep in mind that this type of essay is more subjective and requires more thinking skills.The two types of essay topics can be grouped together based on what they include. One may include research papers or case studies, while the other would focus more on observations and history. The specifics of a particular essay topic may vary from professor to professor.The types of business studies essay topics can range from being used as teaching tools, for basic concepts to practical applications and management practices. These topics also vary based on whether the professo r or the student wants it to be as broad or specific as possible. It can include everything from consumer data to the effect of marketing in business. There are plenty of options and those who would like to go into business generally are more likely to come up with a more focused topic.If you are planning to go to a business school, make sure that you plan out your topic carefully. If you choose a broad area, there is more chance that you will procrastinate and not be able to come up with something very good. Just about everyone is used to working with the two basic essay topics that come up over again, so it is important to know what your options are and be able to think outside the box.There are plenty of ways to research out topics for business studies essays. The first thing that you need to do is find a reference that contains the kind of information that you are looking for. After that, it is time to check out various resources that will help you on your way.

Thursday, July 2, 2020

The Swiftboating of Apple [Huffington Post]

By Jonathan Littman,  founder of Snowball Narrative, co-author of the Ten Faces of Innovation, and Professor of Innovation, Leadership and Teambuilding at Hult International Business School.  Republished from the Huffington Post, original article can be found  here. Just like the torpedoing of John Kerrys 2004 presidential campaign Apple has recently been buffeted by attacks and its own curious failure to define and defend itself with a robust narrative. Theres ample blame to go around, from the damaging hyper expectations of Wall Street analysts and speculators to Apples slow motion reaction to how dramatically the world has changed. How did the popular image of Apple fall so fast, and what if anything can it do to get back on course? Nearly a year ago I wrote about Apples Goliath Effect, the pivotal shift in media coverage and public sentiment that occurred when it could no longer claim to be David fighting Goliath. We naturally rebel against Goliath, so its no surprise that negative Apple press has grown exponentially. But now it seems Apples crashing stock price has become synonymous with its future. Contributing to the panic has been the short sellers and financial experts spreading the urban myth that with the passing of Jobs the Apple innovation train is done. As the first News Editor for  MacWeek  magazine, I take a longer view. I own the companys shares, co-authored The Art of Innovation and Ten Faces of Innovation, and believe Apple is brimming with innovation. But when it comes to storytelling, Apple has been getting swift-boated, and as Senator Kerry proved, the truth needs to stand up and fight. Apples meteoric product growth has led it to bounce between being considered a volatile momentum or growth stock dependent on the accuracy of Wall Street quarterly predictions. Its a zero sum game thats unhealthy for Apple, its employees or loyal, long-term investors. Apple racked up $13.8 billion in profit in 13 weeks. As Michael Moritz of Sequoia Capital, the firm that provided Apple its first financing, recently noted in the  Financial Times, Apples gross domestic product would rank about 45th in the world well ahead of Pakistan and New Zealand. Yet last week Apples stock sank to ridiculously low price-earnings ratios that valued its future earnings around that of the behemoth Dell. Meteoric growth is as unpredictable as downhill ski racing. Success and failure are separated by hundredths of a second. Apple is nearly 37-years-old. Its time for maturity, and Apple appears to be acknowledging this reality, and crafting a narrative more suitable for this phase of its life. Last year it wisely began paying its first dividend roughly $10 a share inviting more value investors, though Id argue that double that figure ($20 a share) would have a much more stabilizing effect by reducing speculation. So too is the company exiting the forecasting business, now only providing a rough high and low guide for the next quarters sales. Apple is moving to escape from the vicious earnings trap that helps fuel volatile trading. Fresh, new narrative frames could do even more, transforming how customers, analysts and investors view the companys products. Apples strength has increasingly been that its business is snowballing, becoming the whole rather than the individual parts. Seeing this evolving pattern through an analogy illuminates this larger network effect. Many critics are in effect arguing that Apple can only sell so many doors (iPhones) and windows (iPads), when what it delivers to individual consumers is a highly designed path toward a fully outfitted home or business empowered with devices and apps that deliver contagious experiences. I bought my first Mac in 1988, and Ive bought nine more since, and two iPhones and three iPods. Insurance companies call that an annuity, and it adds up: last September Tim Cook announced that Apple had sold over 400 million iOS devices worldwide. Then theres the avalanche of app downloads 40 billion so far, with 20 billion of those downloads happening in the last 12 months. As for the urban myth that innovation is dead at Apple, that argument confuses innovation with invention. For example, Microsofts Surface is an impressive invention but a dud as an innovation (few people are buying it). Apple has tremendous know-how in delivering iterative innovation with small but critical new shifts in consumer sensibility and design. Consider Tim Cooks rejection of Jobs stubborn refusal to sell a smaller iPad. Though the iPad mini is more evolutionary than revolutionary it may soon become the best-selling portable PC of all time, largely because its small and light (thats evolutionary innovation). Who cares whether thats a homerun innovation or just a stunning business success? Apples deepest strength is its breadth iPhones, iPads, Macs, iOS, apps a range that no competitor, not even Samsung, boasts. Apple will continue to innovate with amazing new products, such as a TV or wearable computing but broad ecosystem innovation may also come from new services and capabilities that cross the whole portfolio and excite what very soon will be half a billion customers. Equally compelling is the unmatched Apple retail juggernaut, nearly 400 stores worldwide where increasingly you dont only buy Apples latest creations but human centric programmable devices from Nike and Jawbone. Apple is riding a confluence of complimentary trends that stretch beyond the mobile, human-centric generation that it helped empower. Consider that old innovation clichà ©, the humble light bulb. Just a few weeks ago, Apple started selling Philips amazing new environmentally efficient LED light bulbs (the Philips Hue Connected Bulb Starter Pack) in its stores and online, programmable of course with your iPhone or iPad. No other high-tech company has the breadth to appeal to us in so many different realms. Apple is snowballing into a massive, diverse lifestyle platform, the techno general store of the future, where you can buy everything mobile, human and programmable. Thats one very big light bulb. Grow your leadership capabilities with an MBA in international business at Hult. To learn more, take a look at our blog A new model for leadership development in the 21st century, or give your career a boost with our Masters in International Business. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Related posts Academics Beyond (narrow) business concepts: â€Å"Soft† skills turn out to be critical skills News Building success: Dual Degree students win at USASBE Community How going beyond business at Hult helped me launch my company Admissions Accepted Students Weekend: A weekend to remember Careers Career mapping: How to become an executive in the next 5 years 0 Thought leadership How to prepare for an uncertain future in a world of AI Instagram Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Wednesday, May 20, 2020

Using the Spanish Word Mucho in the Right Context

Like its English cognate, or related word linguistically, much, the Spanish word  mucho conveys the idea of something being great in quantity or degree. Like English,   mucho can be used as an adverb, adjective or pronoun. Mucho As an Adverb As an adverb, mucho is frequently translated as much or a lot. Unlike when it is used as adjective and pronoun, the word mucho does not change with gender or number. It can change when it used as an adverb before adjectives or other adverbs to mean very, in that case, the word  mucho  is shortened to  muy. However,  mucho  is used when it stands alone to mean very, as in answering a question:  Ã‚ ¿Està ¡s  cansada? Sà ­, mucho, which means,  Are you tired? Yes, very. Spanish Sentence English Translation Fernando habla mucho y dice poco. Fernando talks a lot and says very little. En invierno nieva mucho en los Alpes. In the winter it snows a lot in the Alps. Derek Jeter es mucho mejor de lo que fue Lou Gehrig. Derek Jeter is much better than what Lou Gehrig was. Mi mam me ama mucho. My mother loves me a lot. El iPhone es mucho ms que un telfono. The iPhone is much more than a telephone. Mi ta es muy inteligente. My aunt is very intelligent. Mucho As an Adjective As an adjective, mucho must agree with the noun it refers to in number and gender. It is typically translated as much, a lot of or too many; in plural form, it typically means many or a lot of. Spanish Sentence English Translation He odo que las naranjas tienen mucho azcar. I have heard that oranges have a lot of sugar. Beber mucha leche entera puede provocar sobrepeso. Drinking a lot of whole milk can cause [a person to be] overweight. Twitter tiene muchos usuarios internacionales. Twitter has many international users. Tras su gobierno Schwarzenegger tiene muchas opciones. After his governorship, Schwarzenegger has many options. En el mundo hay muchos millones de personas expuestas al riesgo de erupciones volcnicas. Worldwide there are many millions of people exposed to the risk of volcanic eruptions. Mucho As a Pronoun When it functions as a pronoun, mucho means  a large amount of  and it  must agree in gender and number with the noun it substitutes for. Spanish Sentence English Translation Normalmente, hay cera en los odos, pero cuando hay mucha, puede ser necesario que el mdico la remueva. Normally, there is wax in the ears. But when there is a lot, it can be necessary that the doctor remove it. (Mucha refers to cera, which is singular and feminine.) Para recibir mucho, es necesario dar mucho. In order to receive much, it is necessary to give much. Hay muchos que pierden su vida buscando una perfeccin que nunca se llega a encontrar. There are many who waste their lives looking for a perfection that never shows up to be found. (Muchos is gender neutral and plural.) Muchas quieren ser como Marilyn Monroe. Many want to be like Marilyn Monroe. (Muchas likely refers to women and/or girls.)

Tuesday, May 19, 2020

Plagiarism Assignment Essay example - 761 Words

Plagiarism Assignment Plagiarism is presenting the words or ideas of someone else as your own, without proper acknowledgment of the source. Plagiarism ranges from copying word-for-word, to paraphrasing a passage and changing only a few words, to quoting or paraphrasing without credit. Whether you quote actual words or use ideas borrowed from any source, you must reference the source in your essay or project. Not documenting your sources is considered plagiarism and has severe consequences. In college courses, you are expected to document your sources properly and consistently. A lot of students do not intend to plagiarize. In reality, students realize that citing sources actually helps build their credibility for an audience and grasp†¦show more content†¦Patient expectations and drug benefits are a very important part of a placebo response. The researchers assessed which central nervous system medications and matched the perceived drug action to capture the placebo response . They consulted and recorded the formulation and color of each referenced dose of therapeutics approved for sale in the U.S. Researchers categorized orange, yellow, and red pills as stimulants and green, blue, and purple pills as having a calming effect. Neutral pills were named as the white and grey colors (Khan, Bomminayuni, Bhat, Faucett, Brown, 2010). The effects of color go beyond perception, expectation plays a key role in a research study. Patient expectancy as a result of treatment has a immense effect on what they experience. The hypothesis in this study did not confirm that pharmaceutical companies color and formulate the shape of pills to enhance the treatment response in patients. It is reassuring to know that not all studies have a positive outcome, yet they can still give psychologists knowledge on humans and their behavior. To find my second article, I followed the steps explained above to get to my first article. Then once I was on the webpage for my first article I scrolled back on to the top, on the right side is located a references link. I clicked on the link and it gave me a list of 19Show MoreRelatedAssignment On Hardins And Plagiarism1011 Words   |  5 Pages Faculty of Science Assignment Cover Sheet Name/s and Student Number/s ïÆ' ¼ Individual Group 1. Arshpreet Singh 4. 2. 5. 3. 6. It will be assumed that all group members have equally participated in group assignments, unless other arrangements have been made to notify lecturer of participation levels. UNIT CODE: ECON1120 UNIT NAME: UNIT COORDINATOR/LECTURER: JACOB HAWKINS DAY/TIME DUE: TITLE/TOPIC OF ASSIGNMENT: HARDINS AND OSTROM PREDICTION WORD COUNT:Read MoreUnderstanding Plagiarism Essay1244 Words   |  5 Pagesencounter times when teachers and professors will require us to submit written assignments. Within these assignments one of the main areas of concerns while the instructor is reviewing the final report is plagiarism. In regards to plagiarism there are six topics that I would like to cover on the topic. What is plagiarism? Why do students plagiarize? What is the difference between intentional and unintentional plagiarism? What is the importance of citing? What is citing, direct quoting, and paraphrasingRead More Plagiarism On The Increase Essay1236 Words   |  5 Pages Plagiarism seems to be an increasing problem in todays society, especially on college and university campuses, with the immense resources presently available to people. Previously, individuals were restricted to finding information in resources such as books, magazines, journals, encyclopedias and newspapers, but with the technology and the growth and popularity of the Internet, plagiarism has truly become an issue. There seems to be a direct correlation with the increasing use of the InternetRead MoreAssignment Guide For Online Assignment1703 Words   |  7 PagesAssignment Help Online Assignment Help Online And Do My Assignments Online assignment help is pacing up at a faster rate in countries like Australia, US and UK. Experienced experts and writers having different expertise provide assignment help online services. These professionals and experts assist students to complete their assignments, homework by online tutoring for the required topics. Our experts provide online assignment writing help, assignments online. Want to get online assignment helpRead More Causes of Plagiarism Essay1476 Words   |  6 PagesPlagiarism has become a major issue among university students around the world. Academic misconduct has been a concern to those teaching at the universities. Hence, to prevent this from occurring the educational bodies have implemented measures to avoid plagiarism. Presently, the newly recruited students are informed of the consequences of plagiarism and that stern action is in place (Ashworth, Bannister, Thorne,1997,p.1). However, plagiarism can be divided into two parts: deliberate and inadvertentRead MoreThe Factors Of The University Students1239 Words   |  5 Pagesthe factors of why university students plagiarise, moreover, it will show that ethical consideration is important to academics. According to Park (as cited in Ting, Musa and Mah, 2014, p.74) â€Å"Plagiarism is the theft of words or ideas, beyond what would normally be regarded as general knowledge†. Plagiarism i s a common academic dishonesty action in universities, although university have their own penalties system to punish and warn those student who plagiarise, but it still occur constantly in universitiesRead More The Problems of Plagiarism Essay1199 Words   |  5 PagesPlagiarism is an academic misconduct in which students use someone’s ideas or information in their work without proper referencing. While western culture insists that sources of words, ideas, images, sounds be documented for academic purposes, â€Å"plagiarism is now recognized as a serious problem especially in university where students are just copying words from web sites or someone else’s work† (The Owl At Purdue, 2007 ). According to East (2006, p.16), â€Å"many Australian universities are now developingRead MoreTeaching And Learning Center At Grantham University827 Words   |  4 PagesAcademic Integrity Policy, the reasoning behind it and what you can do to avoid these violations. †¢ First, we will discuss Cheating – what it is and its consequences o What is it? Basically, cheating - which is often referred to as plagiarism when it comes to assignments that involve writing things such as reports, research papers, essays, etc. INSERT BULLET LIST OF TYPES OF PAPERS- consist of: ï‚ § Submitting another student’s work as my own or ï‚ § Submitting work from a website where the work is purchasedRead More`` Integrity Is The Essence Of Everything Successful `` By Richard Fuller1091 Words   |  5 Pagesunderstand the ideal of academic integrity, the first step is knowing what incompatible practices constitute as cheating. One of the biggest examples of these incompatible practices is plagiarism. Plagiarism can be summarized as â€Å"the act of taking another’s work or ideas and issuing them as one’s own† (Plagiarism). Plagiarism encompasses several different acts, from straight copying and pasting to absent citations to lack of reference when developing an idea from their research. It is one of the most commonRead More Classification Essay - Three Types of Cheaters1451 Words   |  6 PagesPlagiarism - Three Types of Cheaters Fools make researches and wise men exploit them. Merriam-Websters dictionary defines the word plagiarize as to pass off as ones own the ideas or words of another. Every student knows that plagiarism is dishonest and wrong. Why do so many students do it? Students themselves may not believe that they are plagiarizing. Many students plagiarize because of the diverse types of plagiarism which are often unknown to students. The three major types of plagiarism

Wednesday, May 6, 2020

Comparing Artist of the Beautiful, Rappaccinis Daughter,...

Comparing Perfection in Artist of the Beautiful, Rappaccinis Daughter, Birthmark and Prophetic Pictures In four of Hawthornes stories there is a struggle for power and control as a vehicle to obtain perfection or beauty. In The Artist of the Beautiful, Rappaccinis Daughter, The Birthmark and The Prophetic Pictures the characters are controlled by their desire for perfection in their creations, but they do not achieve their goals without sacrifice. In The Artist of the Beautiful Owen is spends years perfecting his creation. His quest for the Beautiful controls him. His sensitivity to delicate perfection affects him even physically as he is made ill by the large mechanical steam engine. Being once carried to see a†¦show more content†¦His desire for knowledge through scientific experimentation is the central purpose of his life. According to Baglioni he cares infinitely more for science than for mankind. By binding his daughter to the poisonous garden Rappaccini had used his power as a scientist to take away her freedom. Beatrice has no power, she is helpless. There was an awful doom...the effect of my fathers fatal love of science, which estranged me from all society of my kind. Unfortunately she is also the victim of Baglionis quest for power and revenge against her father. Baglionis power, convincing Giovanni that Beatrice could be saved, conquers even Rappaccinis control. In their obsessive pursuit of knowledge and power as a means of scientific control Rappaccini and Baglioni sacrifice Beatrice (and even Giovanni). They all overstep their boundaries by using her and only when she kills herself does Beatrice reclaim the power over her own life. In the pursuit of knowledge and power great sacrifices are made. But unlike The Artist of the Beautiful the person who makes the sacrifice (Beatrice) has no choice. She is punished and the men who would use her as a means of control in life are not. We again see the quest for perfection on the part of a scientifically minded person in The Birthmark. Alymers obsessive thoughts and determination to free his wife and himself from the birthmark prove to be

What is a Friend Essay - 619 Words

What is a friend? A friend is someone who supports you, sympathizes with you, or patronizes a group. An easily definition of that would be a person you know, like and trust. In these tough times we count on friend to help us get through. I like to think of friendship as everlasting, but is friendship truly forever? Can miles drive you away from friends you made after graduating from places like high school or college? Just imagine walking across the stage and never seeing the people you graduated with. Well for those instances you can always join networking places like Facebook. Facebook helps you connect with the people in your life. In those ways you would never be without your friends. On these sites you can write to each other on†¦show more content†¦A friendship can be everlasting depending on the personalities in that relationship. Sometimes personalities can change for the good the bad in many friendships. You can never change a person through a friendship. Differences can set you apart. The definition of a friend has changed over the years therefore that could be a contributing factor to why we can count our friend on one hand. Think ab out it! When separating from friends for a while physically values and beliefs start to change. Many may argue that is not true, but I will say I have lost many friends do to personality changes and belief. Some reasons maybe be because everyone in college likes to smoke and drink. I am not a fan of either which I believe is gross so I drop many friends due to that reason. I have also lost a lot of friends due to the ways they act towards me or others when different people are around. In the urban world we call that being â€Å"fake.† Fake is another way of saying you aren’t what you claim to be. You don’t stay true to yourself and totally honest. On the other side people can change for the good to help each other in a friendship. Friendships can gain trust through one another in due to the people you are around. In a relationship trust is being able tell a secret under confidence to other people hoping they wont tell. If you gain some ones trust when you come to a problem you are likely to come to that personShow MoreRelatedWhat Makes A Friend?1028 Words   |  5 Pagesto either heal or destroy our perspectives, future relationships, and self-esteem. Because friendships appear to rest natural, â€Å"we don’t often explicate our expectations about what it means to be a friend, but most of us nevertheless have rules for relationships that are shared cultural beliefs about what behaviors friends should perform† (Miller, 2012, p. 220). Through ensuing an innate governance of expectations, friendships subsist informal and effortless, until an individual breaks expectancyRead MoreWhat Makes A Good Friend?962 Words   |  4 Pageson. There are mean, ignorant people in this world that can say things to make people feel bad about them self. I am lucky to have friends that support and make me happy when I have a bad day. All people deserve to have one at least one person to count on to be there for them. People that are supportive, dependable and caring are the definition of a good friend. Friends that support one another impact each other’s lives with helping them through good and bad times. Support is a big key to a friendshipRead MoreAnalysis Of The Book Is What Is A True Friend 933 Words   |  4 Pagestitle is What Is a True Friend. The author’s name is Elaine S. Dalton. The article belongs to Youth. It tells us we should focus on being a friend rather than having friends. The definition of a friend has changed in today’s technologically connected the world and there are many definitions of what means to be a friend. However, which definition that the author can not agree more with is that Elder Robert D. Hales speak about what it means to be a friend and the powerful influence of friends in ourRead MoreWhat Makes A Friend s Opinion?1410 Words   |  6 Pages The friends a person has can help mold that person into who they are today. Choosing who to be around can sometimes be hard. Nobody is perfect, so being hypercritical is not something to be when choosing your friends. Although, some people can we wonderful, lifelong friends, and some can be a wolf in sheep’s clothing. Being cautious is important when choosing friends because they could change you, and not for the better. A friend’s opinion can affect the views one has about who they are, andRead MoreWhat Would You Do If A Friend?1250 Words   |  5 PagesWhat would you do if a friend asked you to forsake your values? Recently, a friend of mine, Cheryl, did just that by presenting me with an ethical dilemma, requesting me to lie and support her abortion decision. We had been friends for years; in fact I introduced her to her boyfriend Mike, also a friend of mine. She and I had previously bonded over our shared beliefs that life begins at conception. My friend Chery l has just found out that she is pregnant. I understand she is scared because she andRead More Friendship Essay: What Makes A Good Friend?965 Words   |  4 PagesA friend is someone difficult to find. A friend is someone you can always count on when times are tough. The dictionarys definition of a good friend is a person attached to another by feelings of affection or personal regard. A good friend is there when you are struggling. For example, when a boy breaks your heart a good friend walks you through it and offers a shoulder to cry on. According to Bree Neff, a good friend is someone who is trustworthy, doesnt talk behind your back, listens to yourRead MoreWhat Should Be Called A True Best Friend?844 Words   |  4 Pagessame if friends didn’t exist. Since one could not ever know when a friend will come by and remove that loneliness that have been longed in the hearts. That is what should be called a true â€Å"best friend.† Those are people who continue to be loyal no matter what happens, unless it’s serious, dead serious. Although those type of friends aren’t the only type of friends one could have. There are also true friends, normal friends and frenemies(a friend that became an enemy). Worst type of friend that couldRead MoreWhat Makes A Good Friend Alex Lickerman Explains The781 Words   |  4 PagesWhat Makes a Good Friend Alex Lickerman explains the qualities that he considers ideal in a true friend. He references kenzoku, a Japanese term for having a sacred bond with someone that is not blood related. In order to have this sacred bond there are certain traits that must be present. Two individuals must be drawn together commonly by similar interests. Nevertheless, if they have a history together due to shared experiences they will often tie two entities together. Common values are anotherRead MoreWhat Point Of The Friendship Can I Call A Person As A Friend?1295 Words   |  6 PagesOn what point in the friendship can I call a person as a friend? Human friendship is something I will never understand. Even I open my dictionary it only says, â€Å"Friendship (noun) 1. The emotions or conduct of friends; the state of being friends.† â€Å"Friends† as mean fully understand and accepts each other’s feelings, characters, habits, etc. That will be impossible. Because there will be a day, when you’ll see a friend right next to you, then in the following day, they are the farthest person you’llRead MoreWhat I Learned With My Mom And My Friend Casey877 Words   |  4 Pages a) describe what they remember I spoke to my Mom and my friend Casey. My mom was three miles away in Manhattan when the first impact happened. It shook her entire office, on the 78th floor. She immediately called my dad and got out of the city; took a cab and paid the driver to go straight to Connecticut. She remembered watching the TV, shocked about what had happened. There was rage, anger, and disbelief. She didn’t know what could posses someone to act in that manner. My friend Casey was living

EAI Diagram of Royal Wallace Samples †MyAssignmenthelp.com

Question: Discuss about theEAI Diagram of Royal Wallace. Answer: EAI Diagram of Royal Wallace: Figure 1: The EAI Diagram of Royal Wallace (Source: Created by Author) Business objects has been used as the wrapping technique within this EAI diagram. The wrapping technique can be considered as the part of integration of system. These objects are consist of Schema Translation Processor (STP), Query Translation Processor (QTP) and Data Translation Processor (DTP). These wrappers are connected to the intelligent queuing feature and control broker of the system. This allows the system to gather all the data regarding the business process and back office for having it in a single place. This allows better data processing for individual legacy system. Decomposition and Recomposition: Environment: The query processing approach presented in this paper is implemented in the SEEBEYOND (METU Interoperable DBMS) project. SEEBEYOND structure is established on OMG's1 spread object management architecture. The infrastructure of the unit is construct on a CORBA implementation, particularly DEC's Ob jectBroker2. A program of a common Database Object through CORBA IDL has been numerous implementations with this software for Sybase3 , Oracle74 , Adabas D5 and MOOD (METU Ob jectOriented DBMS) have already been developed. Therefore, what customers with this stage see are homogeneous DBMS ob jects available through a common interface. The main element structure of SEEBEYOND is provided in Figure 1. The fundamental the various elements of the unit actually certainly are a International Database Agent (GDA) school and a Local Database Agent (LDA) class. Whenever a customer actually really wants to communicate with SEEBEYOND, a GDA object (GDAO) is produced by sending a develop con cept to the Object Factory. ORB offers the location and implementation transparency for GDAOs. The positioning of GDAOs are dynamically determined by the ORB using the data furnished by the ORB administrator. The default website for the GDAO is generally the local variety to prevent communication costs. Decomposition: The query decomposition is the process of transforming an SQL query to a relational algebra. Normalization, analysis, elimination of redundancy and rewriting. The normalization can be considered as the procedure of organizing the information within a database. This process is done mainly for removing the redundancy as much as possible. The normalization also assist in preventing anomalies like update, insertion and deletion. Taken as an example, the update of a data that is associated to two different attributes, must be done for both the rows. There are four main normal forms such as first normal form, second normal form, third normal form and boyce code normal form. Through the analysis, the rejection of incorrect one. This means that if any incorrect or unnecessary calculation or normalization is done then it will be rejected. The wrong types may be that the relations or attributes do maybe not exist and the incorrect operations. There will be the likelihood of sem antically wrong forms such as for instance like areas don't donate to the consequence, recognition possible applying instances which does not contain disjunction or negation, issue chart and join graph. Reduction of Redundancy refers to the exchange of expression that's formerly found in views. Customer error or this exchange may possibly contain redundant predicates. Spinning is the strategy of transforming SQL to Relational Algebra straightaway. Spinning could be named restructuring operators to boost efficiency. Bibliography: Borril, P., Burgess, M., Craw, T. and Dvorkin, M., 2014. A promise theory perspective on data networks. arXiv preprint arXiv:1405.2627. Da Xu, L., 2014. Enterprise integration and information architecture. CRC Press. Fischer, R., Aier, S. and Winter, R., 2015. A federated approach to enterprise architecture model maintenance. Enterprise Modelling and Information Systems Architectures, 2(2), pp.14-22. Kolev, B., Valduriez, P., Bondiombouy, C., Jimnez-Peris, R., Pau, R. and Pereira, J., 2016. CloudMdsQL: querying heterogeneous cloud data stores with a common language. Distributed and parallel databases, 34(4), pp.463-503. Simon, D., Fischbach, K. and Schoder, D., 2014. Enterprise architecture management and its role in corporate strategic management. Information Systems and e-Business Management, 12(1), pp.5-42.

A Discussion on “The Spirit of Early Christian Thought” by Robert L. Wilken Essay Sample free essay sample

Introduction For Robert L. Wilken. the book ‘depicts the form of Christian thought as it took form in the formative old ages of the Church’s history’ ( Wilken ) . Specifically. the book was written for every reader Through this book. the writer wishes to convey his ideas and thoughts as fruits of his acquisition. It offers a particular message to its readers by conveying to mind the plants of singular instructors of the early church. Wilken. a professor of the History of Christianity at the University of Virginia. conveys that these same instructors are â€Å"still our instructors today† . What drove the writer to compose this book was his attractive force with the magnitude of early Christian ideas that went beyond the contrite. Alternatively of composing a subsequence to his 1984 book entitled The Christians as the Romans Saw Them. Wilken showed the consideration of each of those steps. About the Book Every chapter of the book takes up an extended statement drawn through a prolific and all right analysis of selected writers. We will write a custom essay sample on A Discussion on â€Å"The Spirit of Early Christian Thought† by Robert L. Wilken Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wilken takes us to the plants of Justin. Irenaeus. Clement of Alexandria. Lactantius. Tertullian. Basil. among others. He will besides take us to the plants of Origen of Alexandria. Gregory of Nyssa. Maximus the Confessor and Augustine. This is a written illustration of early Christian believing instead than about the early Christian life. The gimmick phrase of the book is the word ‘spirit’ which is justly incorporated in the rubric. Wilken successfully discusses the five chief point of views of early Christian idea in a linguistic communication easy understood by all readers of his work. First. Wilken presented that patristic idea is non guided by foolhardy considerations but is based in the narrative of Jesus and in the fear and supplication of the church. Wilken’s great work in Greco-Roman literature is apparent in this book as he captures the singularity of the Christian claims with respect to the crucified and the resurrected Jesus. the unprecedented Christian narrative as found in the Bible and the corporal personality of all ancient Christian treatise. Second. Wilken illustrates how deeply all patristic speech production and authorship was wrapped up in the Bible. He reveals to us readers that the Scripture is an ever-present and alive component. The 3rd point of view the author presented was his intense statement for the knowing feature of the patristic authors. The same authors who courageously claimed that religion and love were indispensable ways of cognizing world as created by God. On his 4th treatise. Wilken shows the deeply religioustelosof patristic idea. Its problematic and contrite significance were to guard the being of redemption. significance. a shield of the alteration of the human individual by God’s ain life. Its exhortation is to convey about the that such alteration or transmutation is existent in the moral preference and ways of trusters. It must be understood that Christian acquisition is really seeking the face of God ( Wilken ) . The 5th point of view Wilken wishes to convey in his book is that this same motive extends beyond the expansive tradition through the Christian premise and interlingual rendition of poesy. political relations and the art. This book by and large reviews what early Christians thought about their ain faith. sentiments. its moralss and its spiritual ardour. Simply put. Wilken says of the book. â€Å"it is the intent of this book to picture the form of Christian thought as it took form in the formative centuries of the church’s history† ( xiv ) . Adopting the thematic attack. the book is composed of 12 ( 12 ) chapters organized into five subdivisions. Admirably. the book shows a sweeping end of how ancient Christian idea develops into a common impression. Wilken wishes to indicate out the alone Christian believing vis-a-vis with Greek and Roman doctrines. One of the outstanding phrase of quotation mark from the book that is deserving mentioning is the undermentioned: â€Å"The typical Markss of early Christian thought can be set down in a few sentences. Christians reasoned from the history of Israel and of Jesus Christ. from the experience of Christian worship. and from the Holy Scriptures ( and early readings of the Scriptures ) . that is to state. from history. from ritual. and from text. Christian thought is anchored in the church’s life. sustained by such devotional patterns as the day-to-day recitation of the Psalms. and nurtured by the Holy Eucharist. in peculiar. the regular jubilation of the Eucharist. Theory was non an terminal in itself. and constructs and abstractions were ever put at the service of a deeper submergence in theRESs. the thing itself. the enigma of Christ and of the pattern of the Christian life. The end was non merely understanding but love† ( xvii-xviii ) . Decision The book comes through in showing the singularity of the early Christian idea. Wilken is largely concerned with exemplifying the confidant consistence and natural ideal of early Christian thought. Many statements in the Christian universe. even today. are prone to assorted dissensions from different countries. Expectedly. there will be sectors who will differ to one or more statements found in this book. Theological treatments are likely to have dissensions one manner or the other. To sum it up. Wilken’s graphic description makes the patristic authors enrapturing. reading his book will do us wish that they were still our instructors even to this twenty-four hours. To recognize this. it requires more than merely an grasp. It is of import that we examine how those patristic feelings. how that spirit of early Christian idea. will be literally applied on the preferences and use of theologists today. We appreciate Wilken’s fervent and fond transmittal of their instructions. Not merely are these instructors needed in this clip and age for their theological bequest. we shall be everlastingly amazed with their life illustrations of how to settle differences or difference and to populate fruitfully before God free from uncertainties and uncertainnesss.

Thursday, April 23, 2020

MacBeth - Attitude Changes Essays - Characters In Macbeth

MacBeth - Attitude Changes In the tragic drama Macbeth, written by William Shakespeare in 1606 during the English Renaissance, the hero, Macbeth, constantly declines in his level of morality until his death at the end of the play. Because of his change of character from good to evil, Macbeth's attitude towards other characters, specifically Duncan, Banquo, Lady Macbeth, and the witches, is significantly affected. The first of the four characters is Duncan. Since Macbeth interacts with Duncan only a minimal amount before Duncan's death, Macbeth's attitude towards him changes very rapidly. Before Macbeth hears the witches' first prophecy, he is very close to Duncan, and would never even think of doing something against him. When the thought of murdering Duncan crosses his mind immediately after he finds that he has just been named Thane of Cawdor, he cannot believe he "yield[s] to that suggestion / Whose horrid image doth unfix my hair / And make my seated heart knock at my ribs" (I, iii, 133-35). In scene 5 of act 1, however, his "vaulting ambition" is starting to take over, but partly because of his wife's persuasion. He agrees that they must "catch the nearest way" (17), and kill Duncan that night. On the other hand, as the time for murder comes nearer, he begins giving himself reasons not to murder Duncan: First, as I am his kinsman and his subject, Strong both against the deed; then, as his host, Who should against his murderer shut the door, Not bear the knife myself. (I, vii, 13-16) When Lady Macbeth enters, though, she uses her cunning rhetoric and pursuasion techniques to convince Macbeth that this is, beyond the shadow of a doubt, the right thing to do. He then tells her that "I am settled." (79). He is firmly seated in his beliefs that killing Duncan is the right thing to do-until he performs the murder. He is so horrified by this act that for a moment he forgets where he is or whom he is with. We learn from this murder that Macbeth truly had faith in the king and was very loyal, but under the forces of his wife's persuasion and his own vaulting ambition, he is put in the evil frame of mind for just long enough to kill Duncan. This murder does permanently alter him from his moral state of mind, however, and he soon does not feel much remorse for murdering Duncan. The Second of the four characters towards whom Macbeth's attitude changes is Banquo. Before he murders Duncan, Macbeth is a very close friend to Banquo, and they are almost always together. After the murder, however, Macbeth senses suspicion on Banquo's part. He realizes that Banquo's "wisdom that doth guide his valour / To act in safety" (52-53) will cause Banquo to want to turn Macbeth in for his crime. Macbeth knows he must also get rid of Banquo since, according to the prophecy, the throne will pass to Banquo's sons otherwise. Macbeth starts showing his extreme hatred towards Banquo while he is convincing the two murderers that killing him is right: Macb: Both of you Know Banquo was your enemy. Murderers: True, my lord. Macb: So is he mine; and in such bloody distance That every minute of his being thrusts Against my near'st of life; (III, i, 114b-118) Finally, Macbeth actually shows signs of relief when the murderer calls him to the door during his banquet and tells him of Banquo's death: Macb: There's blood upon thy face. Murderer: 'Tis Banquo's then. Macb: 'Tis better thee without than he within. (III, iv, 12-14) Macbeth's last statement, "Tis . . . within", means that Banquo's blood is better on the murderer than in Banquo, showing that Macbeth is, in truth, happy that Banquo has been killed. the killing of Banquo by Macbeth shows extreme selfishness; he cannot bear to see even his best friend's sons succeed him on the throne. However, a more important reason that Macbeth kills Banquo is because of Banquo's suspicion of him, and what Banquo will do to him once he finds out for sure that Macbeth has commited the murder of Duncan. One can see that Macbeth becomes extremely harsh if he wants his way. He will go to horrid extremes just so that he does

Friday, April 17, 2020

Why I Want to Earn a Degree - Sample Essay

Why I Want to Earn a Degree - Sample EssayIf you're writing an essay or thesis on why I want to earn a degree, the sample you should use is this one from The College Board. The Essay in Sample Number 1 was written by the College Board for a General Education course requirement and was published in the fall of 2020.While writing your essay, look at Sample Number One, which comes from the College Board. It contains a summary of the problem students face while trying to figure out how to become a better, more qualified person. It is aimed at high school students but can be used for college courses, as well.At the end of the sample is a list of ideas students can consider when writing their own essay. Some of the more popular are:Students who have worked out their own essay may not be interested in writing about other things. They would much rather discuss the same topic as the student who wrote the sample. Instead of writing about a topic that's not on the list, the student can ask a fr iend or someone else to write a paragraph summarizing the topic. This method can avoid a problem called plagiarism.Previous essays that the student may have written can also be used. They can be compared to the sample and can help to reinforce ideas. This is what the College Board and most colleges require of students.Students who need an essay for an exam are usually short on time, but need to get enough work done for academic time. This helps them get prepared for the course. Usually, they will use a paper template that has already been created, but they might want to do some writing of their own.The sample is only designed for college students, but it can be adapted for other types of students. If you are a home-schooled student or have a teaching assistant, it would still be useful. But if you are planning to write an essay or thesis about why I want to earn a degree, you should also consider the sample.A semester before the deadline, there is a help section on the website where you can find an outline of the course, and a list of topics that they cover in each class. Another way to prepare for writing an essay on why I want to earn a degree is to study up on topics. This will help you better understand the topic and prepare for your own essay better.

Tuesday, March 17, 2020

A Dysfunctional Behavior Involving a Drunkard Parent

A Dysfunctional Behavior Involving a Drunkard Parent The following behavioral therapy plan has been designed to deal with a dysfunctional behavior involving a drunkard parent. The parent is a father of three who is a habitual drunkard and this habit is adversely affecting the finances of the family. He spends most of his free time, especially after work, at drinking joints.Advertising We will write a custom essay sample on A Dysfunctional Behavior Involving a Drunkard Parent specifically for you for only $16.05 $11/page Learn More The habit is also affecting the fatherly responsibility and expectations of the parent. However, no one among the family members is willing to talk about the habit which has seen family ties subsequently threatened and deteriorate due to fatherly negligence and irresponsibility. As a therapist, I would opt for conditioning and learning to help the father overcome this behavior. The most immediate response to the behavior will be a positive reinforcement of classical conditioning whic h refers to a method of learning where the conditioned response is supposed to initiate the occurrence of an unconditioned response. A person is thought to associate the occurrence of one signal with the automatic response of a second signal that will always follow the first one. In behavioral therapy, classical conditioning is used to change the unconditioned stimulus by successfully substituting it with another desired stimulus in order to overcome the dysfunctional habit. Initially, the person would have a certain dysfunctional habit that he or she has always associated with a certain uncontrolled stimulus. The desired unconditioned stimulus is gradually introduced while reducing the undesired one. In this case, the conditioned stimulus will be an alarm clock that goes on at exactly 4 pm signifying the end of working time. Thus, the father relates the alarm signal to free time and every time the alarm goes on, he knows he is free from duty and drives to his usual drinking joints. Hence, drinking is the unconditioned stimulus that should be done away with, while the big task is to identify another activity that will substitute visiting the drinking places. More so, the father has to be trained to always associate free time with the identified behavior. Through classical conditioning, he is introduced to golf as a game and subsequently as the unconditioned stimulus. He is gradually trained to associate the alarm clock with golf. Once it goes on, he is reminded of an appointment with the golf course and thus leaves the office to go and play golf. It is expected that with time, he will start to associate the alarm with the game and in the process he will shun drinking. Once done with classical conditioning, operant conditioning should follow. In operant or instrumental conditioning, a person is left to choose on the right action against the dysfunctional behavior according to its consequences. A person is made fully aware of the behavior they are engaging in, a nd the probable consequences. It is then left upon them to voluntarily make a decision over the same.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Operant conditioning may lead to punishment or reinforcement. Punishment occurs when the affected person takes up the new behavior less frequently while reinforcement occurs when the affected person goes on with the new behavior more frequently than before. Conditioning may be said to be extinct if the affected person shows no change following the introduction of a new trait. The case of a drunk and irresponsible father demands that he is reminded of the societal expectations. Effort should also be made to make him realize the negligence he has subjected the family to and the mismanagement of family finances. The father should also be briefed on the current consequences of his behavior as well as what might befall the family in the future as a result of his drinking habit and then the idea of engaging in golf as a game to help utilize free time should be introduced. This should be made to sound like the best option compared to drinking. A few merits of engaging in sports over drinking should convince the father. The father should also be explained to that that playing golf will not only help him manage free time but also slowly quit drinking. The father is then left to decide on his own on the best action to take with playing golf having been put as the best alternative. During this time, it is expected that he will evaluate the consequences of daily drinking on the family and compare the consequences should he opt to spend his free time doing something else. Observational learning should closely follow operant conditioning. Here, the affected person is left to act on his behavior through observing others. In behavioral therapy, the therapist identifies various personalities with outstanding character in society who act as role models. Some might be those who were once faced with a similar condition. The client is then allowed to observe their lifestyle, character, personality as well as the generalized behavior of such persons. He/she is most likely to be tempted to ape certain positive traits from such models. Hence, through observation and copying, the affected person may eventually drop the bad trait in an attempt to be like the role model. Once again, observational learning does not call for reinforcement but learning through observation just like little children do in the course of their behavioral development. Thus, the therapist will only be entitled to identifying the models and the whole task of observation is left to the client.Advertising We will write a custom essay sample on A Dysfunctional Behavior Involving a Drunkard Parent specifically for you for only $16.05 $11/page Learn More Referring to the client in this scenario, I need to identify a few examples of people who were once irresponsible drinkers who will serve as models. I will also sample out some parents with exemplary family set ups that I will use to persuade and encourage my client to keenly observe how such parents manage and raise their families. I will then allow my client to keep observing the families as I asses his progress. The client is advised to only watch out for positive traits that might help him quit drinking and not trying to copy the whole social lifestyle of the model. Having properly gone through classical conditioning and operant conditioning, I am convinced the client will eventually opt for golf after work over drinking. He might eventually quit drinking. In conclusion, behavioral therapy majorly depends on the client’s willingness to drop a certain behavior as well as the methods employed by the therapist. The three approaches explained above are however the best methods used to encourage behavioral change. Once somebody has an alternative for a certain behavior, he is given time to ponder on the consequences and make a decision. The same person is then encouraged to uphold the same decision by observing those who have excelled through the same way. In this manner, one is able to successfully go through dysfunctional behavior therapy and achieve behavioral transformation.

Saturday, February 29, 2020

A New Ending to the Lord of the Flies

Instead of coming at me, like I thought he would he ran the opposite direction and started screaming at the top of his lungs. By now the fire was out of control; it was racing down the mountain side, faster than fast. I started to run again, this time I was running toward the beach. â€Å"I need to get the littluns to safety† I said to myself. I ran and ran to the beach and went to grab the conch were it should have been; but I stopped myself. The conch is gone just like Piggy. Shattered, into a million pieces. I fell to the ground with exhaustion and grief. I could feel the heat of the fire coming nearer and nearer. As Jacks hunters came closer to me I heard them chanting a different chant. I could have sworn that I hear Jack screaming in pain. Someone burst out of the trees, screaming in pain. â€Å"Jack,† I said to myself as I looked to see if I was right. Sure enough I was right, but this was worse than I imagined, he was on fire! Half of his body was burnt. He looked at me with a sad, hurt look. He ran past me and jumped into the ocean. Jack never resurfaced, and I wasn’t about to go and get him. I heard more screaming behind me. I knew they were coming after me so I ducked down and tried to not move. Maybe they won’t notice me. It must have been ten minutes before I heard any noise coming out of the forest. But as everyone gathered around me it became silent. â€Å"Is everything all right? † I heard a somewhat familiar voice say. I looked up to see who was talking. I started to talk, but as I saw who it was my mouth just stayed open. â€Å"Dad? † I said in unbelief. â€Å"I knew it. † I yelled as I got up and ran to him. He stared as if I was dead. Maybe I am dead and this is all a dream. As I jumped in to his arms I was assured that I was alive when he caught me. He whispered in my ear. â€Å"Ralph? Is that you? † â€Å"YES! † I yelled â€Å"it is me! † I said more quietly. I started to cry out of relief. Dad started to cry too. â€Å"I thought you were dead! † he said barely above a whisper. â€Å"Well, how many of you are there? † he asked getting up and putting me down. â€Å"Um, I really don’t know. There are a few kids dead. † I said the last part a little quieter. â€Å"Well than, who is the leader. Roger was standing next to me. When dad said this, I half expected him to claim the glory, and I was going to let him. Instead he backed up, as did all the other kids. Roger spoke up, â€Å"Ralph is the leader. † He said this with a sound of remorse. â€Å"Ralph? How could you let this happen? † dad sounded surprised that I could let everything get so out of hand . â€Å"I tried to keep everything under control, but when jack got mad and left, everything went out of hand. You can’t honestly think that I could keep control over twenty some boys. I said this and started to cry. â€Å"Well then I guess we should get you boy’s home. † My dad said with a look of guilt on his face. I don’t blame him, though. On the ride home I couldn’t help but ask how mom is. She is fine apparently. I can’t wait to see her. Dad said she couldn’t get over the fact that I was gone. When we made sure that every one was home and good, we made our way home. As we arrived to the house I was reminded of the day I left here some time ago. As I burst through the door to start my life over.

Thursday, February 13, 2020

Work People and Productivity Essay Example | Topics and Well Written Essays - 500 words

Work People and Productivity - Essay Example In such a case, the candidates need to ask themselves if they do recognize their profile. It is good to come up with the specific observations that are supportive to the existing culture as well as the exact behaviors to fit the desired one. One needs to show why the preferred culture is desirable ( OCAI, 2014). If striking differences that are large between the preferred and the current cultures exist, then changes are vital. The profile does indicate the direction. For instance taking the example of moving from the hierarchy to clan culture, one needs to show what that exactly means. What has been left out by the hierarchy culture that needs to be filled in by the clan culture, for instance, the need for more concern on workers and how it is necessary? What would that bring? ( OCAI, 2014) The next step is to make a comparison of one’s profile. First is with that of the organization’s sector. See the similarities as well as differences and identify them. See if the work looks more of market oriented than that in other organizations. Are the right people attracted to fit within the culture of the organization? See if the culture does support the organizational goals, challenges met, and the culture needed for success ( OCAI, 2014). The third step is to involve colleagues. Plan a meeting for the team or discuss the profile with them. See if they do recognize the profile and if there is an agreement in on this preferred culture. For development of concrete action, it is good to decide on what is to be done. Key factors for success include coming to agreement on the culture preferred and objectives, senior official’s commitment and the change of mental models, which govern daily behavior (OCAI, 2014). An analysis of the two examples shows great cases especially in defining both cultures and showing what they both represent. The current culture has been well explained to show its weaknesses; that it is discriminating to workers and

Saturday, February 1, 2020

Securities regulation Essay Example | Topics and Well Written Essays - 250 words - 1

Securities regulation - Essay Example As such, it reduces the events of unwarranted lawsuits. Additionally, the regulation is perceivably accurate, owing to its elimination of unjustifiable errors. However, there may be events of complexity in the preparation of financial statements emanating from this procedure. Besides, the principles-based regulations usually employ the commonly conventional accounting principles as their accounting foundations. Set objectives aid in the creation of accurate financial records. There is usually an example that serves as a guideline in the preparation of such financial statements. A significant merit in this principle is the fact that it may be applicable in the effortless creation of financial records in numerous accounting circumstances as opposed to its rules-based counterpart. However, its key setback may emanate from its lack of uniformed guidelines, thereby producing inconsistent information, thereby making it difficult in the comparison of dissimilar organizations. Besides, in cases of litigation, the accountants may compel themselves into unwarranted legal

Friday, January 24, 2020

We Are Living in a Corporate Dystopia Essay -- Persuasive Argumentati

A Corporate Dystopia      Ã‚  Ã‚  Ã‚   Our children are being brainwashed. Not overtly, mind you, and not in any way that would be so violent as to cause alarm with most parents, but subtly and persistently, powerful entities are programming and transforming the next generation of American citizens into obedient attendants and mindless drones. Without the necessary steps taken to prevent it, our future will lie in the hands of men and women who, instead of using a well-cultivated intellect, will feign attack on the problems of their day with the "Just do it." and "Why ask why?" knee-jerk responses of their wasted childhood, leaving real power to reside with their programmers: Coca-Cola, Nike, Disney, et al. By allowing corporations free access to the minds of our children (as many of us do), we take the first bold steps down the road to the Brave New World. Ignoring this threat and treating it as either non-existent or only minimally significant is tantamount to inviting Huxley's dystopian vision into our own world. In so doing, we set ourselves up for a decidedly dark tomorrow.    To the uninitiated, the society of Huxley's Brave New World at first seems to be only pure science fiction with no visible ties to reality. After all, we have no government-controlled genetic engineering of human beings in our world. We do not center our children's education around pleasure and the maintenance of happiness. We have no drug, or soma, to keep us in a state of physical bliss and emotional contentedness. Yet, for all its fantasy, there are several uncomfortably close connections with our own world in Huxley's ominous vision.    For instance, while there is currently no centralized system of large-scale genetic engineering, recent... ...ty to apathy and, more importantly, teach our children to do the same.    [In] Huxley's vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think. -From Amusing Ourselves to Death by Neil Postman    Works Cited Coca-Cola Company. 1997 Annual Report. Atlanta: Coca-Cola Company. 1998. Available online at: http://www.thecoca-colacompany.com/investors/index.html Hays, Constance L. "Math Textbook Salted With Brand Names Raises New Alarm". New York Times 21 Mar. 1999. Available online at: http://www.nytimes.com Huxley, Aldous. Brave New World. New York: Time, Inc. 1963. Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show-Business. New York: Viking. 1985.    We Are Living in a Corporate Dystopia Essay -- Persuasive Argumentati A Corporate Dystopia      Ã‚  Ã‚  Ã‚   Our children are being brainwashed. Not overtly, mind you, and not in any way that would be so violent as to cause alarm with most parents, but subtly and persistently, powerful entities are programming and transforming the next generation of American citizens into obedient attendants and mindless drones. Without the necessary steps taken to prevent it, our future will lie in the hands of men and women who, instead of using a well-cultivated intellect, will feign attack on the problems of their day with the "Just do it." and "Why ask why?" knee-jerk responses of their wasted childhood, leaving real power to reside with their programmers: Coca-Cola, Nike, Disney, et al. By allowing corporations free access to the minds of our children (as many of us do), we take the first bold steps down the road to the Brave New World. Ignoring this threat and treating it as either non-existent or only minimally significant is tantamount to inviting Huxley's dystopian vision into our own world. In so doing, we set ourselves up for a decidedly dark tomorrow.    To the uninitiated, the society of Huxley's Brave New World at first seems to be only pure science fiction with no visible ties to reality. After all, we have no government-controlled genetic engineering of human beings in our world. We do not center our children's education around pleasure and the maintenance of happiness. We have no drug, or soma, to keep us in a state of physical bliss and emotional contentedness. Yet, for all its fantasy, there are several uncomfortably close connections with our own world in Huxley's ominous vision.    For instance, while there is currently no centralized system of large-scale genetic engineering, recent... ...ty to apathy and, more importantly, teach our children to do the same.    [In] Huxley's vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think. -From Amusing Ourselves to Death by Neil Postman    Works Cited Coca-Cola Company. 1997 Annual Report. Atlanta: Coca-Cola Company. 1998. Available online at: http://www.thecoca-colacompany.com/investors/index.html Hays, Constance L. "Math Textbook Salted With Brand Names Raises New Alarm". New York Times 21 Mar. 1999. Available online at: http://www.nytimes.com Huxley, Aldous. Brave New World. New York: Time, Inc. 1963. Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show-Business. New York: Viking. 1985. Â